Your link to global markets and trusted
export advice

We’ll work with you to identify the best market opportunities and
strategies to achieve export success

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How we can help youExport Connect understands that every business is different and provides export advice that is tailored to your specific needs

  • Market selection

    Direct buyer feedback to help you select the best export markets for your products

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  • Export Market Strategies

    Tailored advice on your export marketing needs, including market entry strategies, export pricing, buyer presentations, product development and promotional programs

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  • Export Market Projects

    Tailored industry development and engagement projects that build capability and connect companies to export market opportunities

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Why Export Connect

  • Extensive and current international buyer connections
  • Broad Australian networks spanning suppliers, government agencies and industry associations
  • Deep understanding of Middle Eastern, Asian and North American markets
  • 100+

    Years of collective export experience across our associate network
  • Demonstrated success in private and public sectors


Najib is widely acknowledged for having deep export market knowledge, connections and understanding of how to enter and grow export markets. We are excited to include Najib in ECA’s International Business Coaching service.

Lisa McAuley

Chief Executive Officer
Export Council of Australia

Najib’s experience in the international retail market is second to none. He has helped Anchor Foods connect with the greatest number of buyers in several key markets which would not have been achievable on our own.

Mark Hayman

National Key Account Manager
Anchor Foods

Having worked with Najib over several years I find that his expertise and knowledge of international food markets has been invaluable as I ready my brand for export.

Denyse McDonald

Currong Comestibles

Najib is an all round fantastic guy with loads of experience in the export market. His knowledge and experience has helped us grow and understand what is involved in exporting and has certainly made our experiences easier.

Rhett Hurwitz

Export Director
Luv Sum

Najib has been an amazing resource for us and has played a key role in the development and execution of our export projects. His understanding of how to structure a deal, by engaging with the various parties involved from buyers to logistics, is second to none and I have no doubt he is one of Australia’s foremost export project practitioners.

Justin Reisinger

Global Business Development Manager
Darling Downs Ice Cream Co.

Najib has been an integral part of our growth into a wide range of international markets. His passion, experience and industry knowledge has enabled us to make connections otherwise not readily accessible to small Australian businesses.

Melinda Trembath

Managing Director
Melinda's Gluten-free Goodies

We have dealt with Najib on export matters for a number of years and highly value his knowledge on various international markets and assistance in exhibiting overseas.

Jodi Paindelli

Ogilvie & Co. Fine Food Merchants

Najib has exceptional experience advising food businesses in Australia with their export strategies. He has exceptional networks in Australia and in the Asian region, an ability to understand a business' value proposition thoroughly, and a rare ability to provide practical yet sophisticated advice that is outcomes focused.

Mukund Narayana Murti

Chief Executive Officer
Asialink Business

Najib has a very sound background and a huge amount of experience when it comes to helping Australian businesses with their exports. During his time at FIAL I liaised a lot with Najib and was very impressed with both his passion for the industry and also expertise.

Jamie Thurin

Director of International Sales
Slim Secrets

Najib has an impressive collection of legitimate international buyers as well as a large base of interesting and valuable networks. All this has helped Morlife by saving us precious time and money, allowing us to seize the opportunities to grow our export market quickly in the past 3 years.

Cheryl Stewart

Export & Business Development Manager
Morlife Pty Ltd

We at Fine Food Australia have worked with Najib for a number of years now and have found his knowledge and experience of the export market is second to none. His commitment to the industry and trade has seen him develop small export opportunities into large ventures for the companies he is associated with.

Minnie Constan

Event Director
Fine Food Australia Expos

Najib has and continues to play an integral role in assisting Pure Origins to initiate and further grow our export markets. With his wealth of experience and insight in global trade markets and with his introduction to key contacts Pure Origins continues to grow our sales channels globally.

Luca Scalzi

Pure Origins

I have had the pleasure of working with Najib for some 20 years and have always been impressed with his professionalism and understanding of the way export markets operate. Najib's thorough understanding of a large number of export markets, together with unique insights and relationships with key stakeholders, are highly valuable assets he brings to the table.

Howard Hurwitz

Head of Export ANZ
Cerebos (Australia) Limited &
Cerebos Greggs New Zealand Limited

Najib’s knowledge of export markets is second to none because he has been there and done it himself. He has extensive connections with buyers across all major channels. I met Najib a couple of years ago and his insight, passion, and expertise makes you feel at ease and can really help you develop your export strategy in any stage of your business.

Jaime Turner

Mavella Superfoods

I have experienced first hand at major international trade fairs how Najib’s true passion for the food sector, his years of experience in trade, and his communications skills, have benefitted many Australian exporters as they seek to develop an export market for their outstanding products. His network of contacts, and his strong personality make him a great person to have alongside.

Philip Litton

Managing Director
Export Solutions

Najib has quickly become a valued contact for export advice. His extensive knowledge stretches across multiple markets while his own experiences in exporting provide not only a network of contacts but a commercial outlook and the drive to make projects happen.

David Cochrane

Managing Director
Kangaroo Valley Produce Company

We have been working with Najib Lawand for the past five years. He has been instrumental in providing us with access to new export markets especially in Asia and the Middle East. It has always been delightful to work with Najib who is diligent, well connected and strategic.

Martin and Cristina Talacko

SalDoce Fine Foods

Najib’s in-depth understanding of the challenges and issues faced by first time exporters have been invaluable to us in assisting us in negotiating our first export arrangements. With his help we were able to avoid making costly mistakes which would have slowed the development of export markets in South-East Asia.

Bryn Pears

Managing Director
Silly Yak Foods Pty Ltd

Najib's expertise in exporting is second to none. We have personally seen in several markets around the globe how Najib puts in the hard yards to get the deal across the line. Najib's knowledge, understanding, and connections are what makes him different from the others.

Vijay Saini

Key Client Accounts - Food Service
Raj’s Kitchen

We have worked with Najib over a number of years. His market insight and personal relationships in overseas markets are invaluable. He has a very commercial and practical approach to entering new markets and connecting with the right partners to achieve long term success.

Alicia Parker

Parker's Organic Juices

Najib is passionate about helping Australian SMEs to explore overseas markets. His knowledge and experience of HK as a food & wine trading hub is invaluable to those wanting to expand into China and Asia. Under Najib, Export Connect will play a critical role in further promoting trade & investment for the agribusiness sector.

Bonnie Shek

Director, Australia & New Zealand
Hong Kong Trade Development Council

We have had the pleasure of working with Najib and believe he offers outstanding service to any company starting their path to international sales with his high quality knowledge and extensive skills base.

Adam Wilson

Managing Director
Great Southern Truffles Pty Ltd

How we can help you drive your export journey

  • Step 1

    Select high potential markets based on direct buyer feedback and targeted market research

  • Step 2

    Develop market entry strategy and recommend most profitable channels to market

  • Step 3

    Prepare product presentation pitch that addresses the buyers’ KPIs and clearly articulates your USP for that specific market

  • Step 4

    Design a promotional and product development program to establish your brand and long term market presence

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Save time, resources and money by targeting the best markets for your products and capitalising on
our trusted export experience to drive sales

Do you have any questions in mind?

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