20 & 21 October 2021

BEDA – Export Readiness Workshop

Online Event

Event Information

20 & 21 October 2021

10:30 am – 1:30 AEST

Online Event

Future Food Initiatives’ Exporting for Scale powered by the expertise of Export Connect is an intensive virtual program syllabus to provide the capability building, market intelligence, and buyer connections pathways for food, agribusinesses, and health and wellness companies to successfully enter and grow in export markets.

Key dates:

• Module 1 – Wednesday 20 October 10:30am -1:30pm (AEST)

• Module 2 – Thursday 21 October 10:30am -1:30pm (AEST)

Execution: Virtual (Zoom)

This program is segmented into three phases.

Phase One:

Export Readiness is a two-part workshop series focusing on relevant FMCG product categories and the Singapore, South Korea, UAE, UK and NZ markets. Over two modules you will receive the tailored market insights, competitor & trade data and advice necessary to determine your unique selling proposition and market entry strategy for your selected market.

Register now to obtain global expertise to supercharge your export strategies, participants also will receive a complimentary annual subscription to Export Connect’s Export Portal which provides high level market insights, competitor & trade data, resources & tools, export videos and advisory sessions (value $199)


Module -1

• Setting Export Vision & Goals

• Resourcing for Export Success

• Which Products to Export?

• Pitch Development

• Export Pricing Strategies

• Market Selection Factors


• 5 Country Market review (NZ, UK, Singapore, South Korea UAE),

• Key economic & Demographic indicators

• Consumer, category & channels trends

• Category & Trade Data

• Competitor Sample

• Market Entry Strategies

• Selecting & Auditing Buyers

• Support Available

• Case Studies

Phase Two & Three:

Businesses who demonstrate a clear opportunity can then apply for the exclusive seats where successful companies will receive individual market research and 1:1 buyer mentoring which includes market and buyer specific pitch development and introductions to pre-qualified buyers.

Note: Further details of the EOI application will be outlined at the Phase One workshop series.