5 August 2021

Export Market Pathway Program Masterclass

Online Event

Event Information

5 August 2021

8:30am – 4pm AEST

Online Event

Join this Export Market Pathway Program Masterclass for the most practical and actionable advice on export. Australia’s reputation for being a clean and safe producer of quality foods and beverages has been amplified by the successful management of the COVID-19 crisis. Now is the time to take advantage of the export market opportunities to boost your sales and grow your business post-COVID-19.

The program will equip food and beverage businesses with the capabilities and resources to take advantage of growing markets in the ASEAN region and the confidence to apply their learnings to other export markets. Through this tailored program that includes a Masterclass, One-on-One Mentoring and Virtual Market Visit, participants will have the opportunity to learn about key export markets and what it takes to become a successful exporter; develop or enhance their export strategy, and present to pre-qualified buyers in their chosen markets.

Masterclass Overview

  • Setting export goals
  • Resourcing for export
  • Singapore and Malaysia market overviews
  • Consumer trends
  • Channel trends
  • Category trends
  • Competitor review
  • Singapore and Malaysia market access
  • Market entry strategies
  • Market-specific pitch development
  • Buyer selection and audit
  • Singapore and Malaysia export pricing
  • Export finance
  • Export legal
  • Activation programs
  • Support available
  • Next steps

This session is being held in person and streamed online.

Download details on the full program here.


Anyone who is interested in exporting their food and beverage products, especially to the ASEAN region.

This program is a collaboration between the Food & Agribusiness Network (FAN)Export ConnectSunshine Coast Council and Trade and Investment Queensland