Tuesday 5th April 2022

ACT Food and Beverage Export Market Development Masterclass

Press Room – Manuka Oval Manuka Cir, Griffith ACT 2603, Australia

Event Information

Tuesday 5th April 2022

9:30 am – 4:30 pm AEST

Press Room – Manuka Oval
Manuka Cir, Griffith ACT 2603, Australia

Want to get practical and actionable advice on how to successfully export? Do you prefer to learn from a facilitator that is from the food & agri-business sector, has developed export markets for over 2 decades and has current insights and case studies to share? Would it interest you to know that 100% of our Masterclass attendees to date recommend this workshop to industry peers?

Join our Export Masterclass and learn how to develop your export strategy, select the right markets and buyers, tailor your pitch, activate sales and much more.

The Export Market Development Masterclass will be delivered across two sessions, with the morning session (module 1) being designed for beginner and intermediate exporters, while the afternoon session (module 2) also supports advanced exporters.

The masterclass is designed to provide actionable advice and resources to support Australian food and agribusinesses in carrying out their export plans to capture market opportunities and achieve sales growth in foreign markets. All content will be tailored towards the food and beverage industries, as well as the product categories relevant to masterclass participants.

This masterclass is supported by ACT TradeStart, a joint initiative between the ACT Government and Austrade, as well as AusIndustry and Regional Development Australia, and is free to all participants.

NOTE: Seats are limited, and priority will be given to food and agribusinesses. Register now to avoid missing out!

Morning session (module 1) topics include:

– Why Export?

– Setting Export Vision & Goals

– Resourcing For Success

– Who Is Your Target Customer?

– Which Products to Export?

– Market Entry Strategies

– Selecting Buyers

– Marine Insurance

– Finance

– Legal

Afternoon session (module 2) topics include:

– Market Selection Factors

– Detailed Market Overview – Singapore

– In-Market Competitor Review – Singapore

– Creating a Scorecard

– Export Pricing

– Activation Strategies

– Pitch Development

– Support Available

– Export Connect Portal

– Group Q&A