Armed with a detailed market and competitor analysis, travel with a small group of like-minded peers and your Export Connect facilitator to meet pre-qualified buyers on the ground in key target markets.
Getting to knowing your market in-depth is a crucial first step to successful exporting – but its not always easy to achieve, especially for businesses new to a region. That’s why we’ve put together Export Connect’s Market Visit Programme – to get people from your company on the ground in the places you want to sell. See where your products would sit, meet vetted buyers, and get the inside scoop on your target markets.
No matter where you are in your export journey – a small business new to exporting, a big brand wanting to break a new region, or an old hand wanting to refresh market knowledge – we want to help.
Export Connect’s market visits are all about you. That’s why we take a maximum of 6 companies on each visit. The small group ensures plenty of time and opportunity to focus on your business, while travelling together allows for collaboration and a team Australia approach – as well as providing like-minded people to enjoy the trip with!
What to expect on
an Export Connect Market Visit:
Our team will be working for you well before take-off! In the run up to the visit, you’ll receive our in-depth market reports on market economics; consumer behaviour and demographics; category and channel trends.
In addition to the market reports, you’ll receive a detailed competitor analysis for your product. This includes a competing products report and pricing matrix so when on the ground you are armed with information to help make the most of your supermarket visits and buyer meetings.
Our job doesn’t end on departure. To round it all out, we’ll host a follow-up session after the market tour, to maximise opportunities created and elevate contacts generated.
On the ground in the market, we’ll show you your and your competitors’ products, on-shelf. You’ll have the opportunity to understand first-hand how the display, pricing and other local factors affect sales and marketing.
The preparation and planning of the market research reports received by Export Connect prior to the Malaysian trip were beyond my expectations. It was tailored specifically to Morlife. What this meant is, I went to set meetings with a market feel, an insight to who our competitors were and knowledge of the current market trends. We were able to play to our strengths, detect the gaps and articulate a way to fill them. Best of all, we are already taking orders with some of the buyers we met!
On completion of the tour, I am now hard into converting sales from the trip, capitalising on the insightful and on point data that was provided. The meetings arranged were solid, many with great prospects and some resulting in strategic “no outcome” - which in itself is valuable and provides excellent learnings. I am now gaining traction on entry points to the market with some partners directly from this trip. The programme is to date the best market programme I have paid to attend, it was value for money, and lays the platform to pursue opportunities with further hard work. If you are prepared to undertake the extensive follow up from such a programme, you will be rewarded. Najib and his team were wonderfully supportive and detailed in their execution. I am sure I will commit to future work with Export Connect.
Thank you for your expert guidance on the recent trip to Singapore. From the in-depth market research before the trip through to the professional advice provided throughout the trip, I left Singapore armed with the information I need to succeed in this market. In addition, the buyer meetings were professionally conducted and were all with relevant interested parties. Not to mention, I learnt a few things about elevating my sales pitch to get the most out of these meetings. I now look forward to exploring the opportunities presented and converting to future sales.
I went to three countries with Export Connect, not knowing what to expect. What I found was that all meetings were very well organised, great connections, great insights to all three markets and I ended up with great prospects from all three markets! What I did in two weeks with Export Connect, would have taken me months if I was doing these countries by myself! When I am looking to try other new markets, I will definitely be using Export Connect!
The Market Visit Program to Singapore and Hong Kong was mind-blowing. The number of stores we got to see; the number of buyers; the information that Najib and his team provided us beforehand - we went fully prepared. In every meeting, buyers were interested in us. That's a credit to Najib and the team. It was a very, very insightful trip.
The information that Najib and his team gave us prior to our market visits was invaluable, especially with regard to products and pricing. We were able to set our goals and pricing before we went. It gave us insight into who we were meeting, and what we were doing. Every interview we had was great.
Export Connect coordinated an inaugural Organic Market visit in August 2018 to Singapore and Hong Kong. Through their extensive retailer, foodservice and importer network in these markets, Murray River Organics were able to meet with the right buyers, armed with competitor analysis and in-market insights.
The market visit to Kuala Lumpur and Singapore was invaluable and a must-do if you are looking into these markets. It was a fast, effective way to gather all the information needed. Getting to see firsthand where my product fits and the expectations of both the distributor and markets was really worthwhile. I met with some large frozen distributors in both markets and have lots of leads to follow up on. Thanks for everything Najib and team.