03 February 2021

Hong Kong Market Insights & Opportunites


Event Information

3rd February 2021

4:00 pm – 5:00 pm AEDT


Want to explore the Hong Kong market in 2021? With the Hong Kong economy all set for a rebound this year and a comprehensive Free Trade Agreement with Australia now in effect, this Asian trade hub is primed to become a target export market for Australian businesses. Register now to get up-to-the-minute insights and learn more about the numerous opportunities in the Hong Kong market from experienced executives including Mr Kelvin Hung, Senior Business Development Officer, Hong Kong Television Network (HKTVmall) and Mr Eugene Ho, CEO, JiangSu HK Business Hub (JSHK Business Hub). The insights shared will include:

  • Hong Kong market overview and trends
  • Opportunities for Australian products
  • How Australian brands can connect with Hong Kong’s largest 24-hour online shopping mall – HKTVmall
  • What HKTVmall looks for in a merchant
  • Strategies to capture Hong Kong & China market by JSHK Business Hub
  • Case studies of successful Australian food & agri-businesses exporters to Hong Kong

This panel discussion will be moderated by Najib Lawand, Founding Director, Export Connect who brings over 25 years’ experience in food & agribusiness export market development across Asia and the Middle East. Registrations are capped – secure your spot now to avoid missing out!

Mr Kelvin Hung – Senior Business Development Officer, HKTVmall

Mr Kelvin Hung is the Senior Business Development Officer in the Merchant Partnership team at HKTVmall and is responsible for recruiting new merchants and assisting in their onboarding process.

Hong Kong Television Network Limited is a Hong Kong listed company. Established in 1992, the Group possesses extensive and successful experience in telecom market liberalization, popularizing advanced technology and applications. The Group currently engages in the development of Hong Kong’s largest 24-hour online shopping mall, HKTVmall, providing a “one-stop-shop” platform to people in Hong Kong, including entertainment, online shopping, delivery service and impressive customer experience.

Mr Eugene Ho – CEO, JiangSu HK Business Hub

Eugene Ho attained his Business Degree at Boston College, Massachusetts, USA and his family has over 50 years of trading experience in F&B products. Mr Ho is experienced in helping overseas brands enter the Southern China region, including but not limited to Hong Kong and Macau.

JSHK BusinessHub focuses on helping foreign F&B and healthcare brands formulate “Out of The Box” strategies to capture the Hong Kong, Macau and Southern China markets with online, offline and B2B placements. They work closely with partners like HKTVmall, A.S. Watson’s Group, China Resources Retail and other major retail channels in the region.

Bonnie Shek – Director, Australia/New Zealand, Hong Kong Trade Development Council

Ms Bonnie Shek is the Director, Australia/New Zealand, of the Hong Kong Trade Development Council. Bonnie has extensive marketing, business development and management experience in Asia/Pacific. Before joining the HKTDC, she spent over ten years in the telecommunications industry, being responsible for developing the marketing strategy and leading the Asia/Pacific consumer team.

Having grown up in Hong Kong, then living in Australia and travelling back & forth to New Zealand for the last 29 years, Bonnie understands the business dynamics among the three economies. She leads the team to assist small and medium-sized enterprises (SMEs) in doing business in Hong Kong/China and further enhance the good trading relationship between Hong Kong and the Australasian region.

Najib Lawand – Founding Director, Export Connect

Najib Lawand founded Export Connect in June 2017 in order to use the skills, connections and expertise he acquired over 25 years in the industry to help food & agribusinesses prepare for the right markets and connect with the right buyers and grow. Najib is highly experienced in export market development, having spent a quarter of a century leading Australian food-export businesses and agri-food industry development teams. The value of Export Connect’s services to Australian business is proven by our work. Since founding in June 2017, we’ve delivered 180+ projects for 120+ clients covering 20+ markets.


An expert panel discussion, covering:

  • how to evaluate the suitability of potential buyers, channels & markets,
  • developing the perfect export pitch, and
  • how to engage effectively with buyers.

Networking with buyers and industry peers:

  • highly rated by past participants, and
  • spark or nurture industry contacts.

Who should attend

  • Exporters at every stage, from those starting out, to seasoned professionals.
  • Exporters that plan to meet international buyers at Fine Food or over the coming months.
  • Stakeholders supporting our industry’s export journey.

Come ready to learn, ask questions, network and do business. Places are limited so secure your tickets now!