Export Connect Market Visit Program 2022

Export markets including Malaysia and Singapore are continuing to experience growing demand for high-quality, all-natural, healthy, functional, free-from, organic and better-for-you products, exactly what Australian food and beverage companies are excellent at creating. This is evidenced by the recent Little Farms inbound buying tour, where the Commercial Director selected over 25 new Australian brands to list before September 2022.

The Export Connect Market Visit Programme is a detailed platform to help companies pursue these opportunities by providing tailored market research, market entry and pricing strategies, pitch development, guided market tours, pre-qualified buyer appointments and on-demand export advice from an experienced export market development professional.

So what is included?

Each programme will be a complete introduction to the selected markets, and sets businesses up for successful outcomes. We only take up to 10 companies, providing personal attention and the opportunity to build alliances at home, collaborate, and earn more interest from buyers.

Programme Agenda

• IN-DEPTH MARKET RESEARCH: Receive our in-depth market reports, which are critical to understanding your market opportunity as it delves into market economics; consumer behaviour and demographics; category and channel trends.
• COMPETITOR ANALYSIS: Competitor analysis includes a competing products report and pricing matrix, delivered before our market visit so you go fully-armed with the information you need to make the most of your supermarket visits and buyer meetings.
• ON THE GROUND SUPERMARKET VISITS: See your competitors’ and your own products on-shelf. Understand first-hand how the display, pricing and other local factors affect sales.
• DIRECT MEETINGS WITH PRE-QUALIFIED BUYERS: Meet with pre-qualified buyers from retail, distribution and eCommerce channels in market. This is the most effective way to get traction!
• POST-VISIT FOLLOW UP: Export Connect will host a follow-up session post-market tour to maximise opportunities created and elevate contacts generated

Programme Timeline;

• 24th June – Close EOI and confirm programme participants
• 15th July – Market and competitor insights delivered
• Week commencing 18th July – Review export pricing model and market entry strategies with each participant
• Week commencing 25th July – Develop tailored pitch decks and commence buyer engagement
• 19th August – Deliver Market Visit Itinerary
• 28th – 30th August – Market Visit: Malaysia
• 31st August – 2nd September – Market Visit: Singapore
• 5th – 8th September – Attend FHA Singapore (Optional)

Please complete this form by Friday 24th June to confirm your position in the market visit programme. Note, as we can only take up to 10 companies, spots will be secured on a first in, first served basis.