Mon 9th May 2022, 10:00 am – Mon 27th Jun 2022, 11:30 am

Food & Fibre Gippsland Workshop Programme 2022

Online Event

Event Information

Mon 9th May 2022 – Mon 27th Jun 2022

Sessions are from 10.00 – 11.30am

Online via Zoom

Looking to enhance your export capability, build your export knowledge and equip your business for ongoing export success?

Register your interest now for free market insights and export-capability building sessions, delivered by Export Connect’s Najib Lawand, in partnership with Food & Fibre Gippsland, Regional Development Victoria and Invest Gippsland.

These workshops will be held online, over Zoom (except Singapore Market Insights & Inbound Buyer Visit which is an in-person event). Register for one or more of the following:

Mon, 09/05 @10am; Market Insights online workshop – Vietnam (1.5hrs)
Mon, 16/05 @10am; Market Insights & Inbound Buyer Visit (in-person/physical) – Singapore (3hrs) 
Mon, 23/05 @10am; Market Insights online workshop – Japan (1.5hrs)
Mon, 30/05 @10am; Market Selection online workshop (1hr)
Mon, 06/06 @10am; Export pricing online workshop (1hr)
Mon; 20/06 @10am; Pitch development online workshop (1hr)
Mon, 27/06 @10am; Market Insights online workshop – South Korea (1.5hrs)

The Market Insights Sessions (Vietnam, Singapore, Japan & South Korea) are designed for those that are current/new to export and are looking to develop a strategic approach to a specific market. The goal of these sessions is to help businesses understand specific market opportunities and to consider the key factors required to successfully enter that market. Key topics include:

  • Key economic and demographic factors
  • Insights into the market mindset
  • Consumer trends
  • Retail trends
  • Foodservice trends
  • E-commerce trends
  • Category-specific insights
  • Competitor reviews

The Export Market Capability-Building Sessions (Market Selection, Export Pricing & Pitch Development) are designed for those that are current and new to export, looking to develop a strategic approach to export markets. The goal of these sessions is to help businesses understand and consider the key factors required to build a successful and sustainable export business.

  • Market Selection Online Workshop: It is paramount to assess which markets will provide the best opportunities for your business. This will ensure that your time and money is invested in a market that demonstrates a high-profit potential. Selecting the right market for your product is no easy task and involves a deep dive into various factors that will highlight whether or not the market can provide long-term value. Key topics include: 
    • Key Market Selection Factors
    • Market Selection Scorecard Review with examples across four markets; Vietnam, Singapore, Japan & South Korea.
    • Analysis of the following market selection factors
    • Final Scorecard Report
  • Export Pricing Online Workshop: It is critical to ensure that your market entry is commercially viable for the long term, and this means getting your export pricing right. Attend this online session to understand the difference between cost-plus and demand-based pricing and the detailed process of working through each, including;
    • Pricing Fundamentals and Key Factors
    • Understanding Margins & Costs
    • Understanding Incoterms
    • Pricing Strategies
    • Cost-Plus Export Pricing (Bottom Up)
    • Market-Driven
    • Export Pricing (Top-Down)
  • Pitch Development Online Workshop: Key topics covered include:
    • Market Entry Strategies
    • Communicating Your USP
    • The Gaddie Pitch
      Buyer Pitch Deck
    • Case Study

Registrations are capped – secure your spot now to avoid missing out!