25th, 27th & 29th May 2020

Online Export Masterclass – Food & Fibre Gippsland


Event Information

25th, 27th & 29th May 2020


Australia’s reputation for being a clean and safe producer of quality foods and beverages has been amplified by our successful management of the COVID-19 crisis. Now is the time to take advantage of the export market opportunities to boost your sales and grow your business post-COVID-19.

Join Export Connect’s online masterclass for practical and actionable advice on export. Drawing upon the 120+ export projects covering 20 markets that have been delivered for 85+ clients since June 2017, Export Connect has created an export workshop rich in content with real-life case studies of leading Australian food businesses to help new and experienced exporters succeed. With a focus on the ASEAN markets, learn how to;
  • Set export goals
  • Research market opportunities
  • Select the right markets
  • Review market entry strategies
  • Build your export supply chain
  • Develop export pricing
  • Identify and qualify buyers
  • Tailor your market-specific pitch
  • Activate sales
  • Access available support

The workshop will be delivered by Export Connect’s Director Najib Lawand, who brings over 25 years’ expertise in food & agribusiness export as well as first-hand exporting experience and connections in the ASEAN region.

This workshop is the start of an integrated export programme specially designed for Food & Fibre Gippsland members which includes;

1. Export masterclass for all interested in and/or currently exporting (May)

2. One-on-one mentoring sessions for deeper understanding and strategy development for companies that are ready to tackle export markets (June)

3. Be invited to present to international buyers in online buyer connection event (July)

4. Participate in the highly successful (virtual & eventually in-person) market visit programme to Malaysia & Singapore (August)

Who should attend?
Anyone interested in exporting their food and beverage products, especially to the ASEAN region. This workshop is a collaboration between the Food & Fibre Gippsland and Export Connect.