15th, 17th and 19th Feb 2021

South Australia F&B Export Hub Export Market Development Masterclass


Event Information

15th, 17th & 19th Feb 2021

Online Event

Are you already exporting and looking to increase your knowledge and skills to grow international sales, or planning to restart your export activities in 2021?

The South Australia Food and Beverage Export Hub’s Export Market Development Masterclass can help you prepare to accelerate your export success.

Presented by Export Connect for the Export Hub, this program will help you develop your skills and strategies, drawing on Export Connect’s experience and outcomes from over 180 export projects covering 20+ markets. Increase your knowledge and skills on how to:

  • Set export goals
  • Research market opportunities
  • Select the right markets
  • Review market entry strategies
  • Build your export supply chain
  • Develop export pricing
  • Identify and qualify buyers
  • Tailor your pitch
  • Activate sales
  • Access support available

The Export Market Development Masterclass will focus on the North Asian markets (Japan, South Korea, Taiwan and China) and will be delivered by Export Connect’s Director Najib Lawand, who has over 25 years’ experience in food and agribusiness export and extensive knowledge and connections in the ASEAN region.

The Masterclass comprises three online two hour webinars with Najib on 15, 17 and 19 February 2021.

Who should attend?

The online webinars are open to all South Australian-based food and beverage businesses who are either currently exporting or planning to restart export activities.

This program is presented by Export Connect for the South Australia Food and Beverage Export Hub.


  • 15/02/21 – 10:00 am – 12:00pm (ACDT)
  • 17/02/21 – 10:00 am – 12:00pm (ACDT)
  • 19/02/21 – 10:00 am – 12:00pm (ACDT)

The Export Hub receives grant funding from the Australian Government’s SME Export Hubs grant. The program also receives funding support from the Government of South Australia through an industry-Government partnership designed to support industry-wide growth.