The preparation and planning of the market research reports received by Export Connect prior to the Malaysian trip were beyond my expectations. It was tailored specifically to Morlife. What this meant is, I went to set meetings with a market feel, an insight to who our competitors were and knowledge of the current market trends. We were able to play to our strengths, detect the gaps and articulate a way to fill them. Best of all, we are already taking orders with some of the buyers we met!